Based in Brussels, Belgium, REDPHARMA is an innovative company providing marketing solutions and consulting for the pharmaceutical industry. Here we discuss the solutions available, and why they matter.
As the world continues to deal with the fallout of the Covid 19 pandemic, the healthcare industry has never been under more pressure. As well as having to deal with increasing demand, competition in the area is rife, so healthcare organisations need to work harder than ever to get their messages across.
probably feels like the last time to revise communication strategies, but the simple fact remains that those who don’t up their game are in danger of being left behind. So, finding a partner with the skills, experience and resources in place to help with marketing can be a life saver. REDPHARMA is one of those companies, and their presence is becoming increasingly strong in the pharmaceutical industry.
Formed in Brussels in 2010, REDPHARMA provides healthcare companies with marketing and communications strategies that really work. By understanding how customers think and providing benefits packages that build loyalty, the company is helping its clients go from strength to strength – even amid the chaos of the past year. Ultimately it’s all about creating informed, happy patients who feel like they matter, resulting in improved quality of life – the crux of all healthcare related work.
Learning from other industries
The health sector has traditionally been behind the rest of the corporate world when it comes to marketing, but there’s a lot that can be learnt from other sectors. By adopting best practices found in other industries, such as placing the end user or customer at the centre of all communications strategies, long term, mutually beneficial relationships can be built. Healthcare companies that take this approach can not boost profits and build brand loyalty, but also improve efficiency and compliance with medical treatments. Now patients have more autonomy and ownership regarding their own healthcare decisions, it’s essential that all information is presented as clearly and accessible as possible.
Engaging the audience in the right way involves a great deal of understanding about human behaviour, which is where imaginative content and incentive schemes can pay dividends. The result is a Win/Win situation in which healthcare providers can do their jobs more efficiently and patients feel more confident about adhering to medication guidelines.
The evolution of healthcare
Researchers have identified three major ways in which the healthcare landscape has changed over recent years
- There has been an increased focused on how evidence is provided to demonstrate value to patients and other stakeholders
- As relationships between pharma companies and other medical organisations continue to evolve, the public are more aware of their own choices and patients are now defined as consumers
- The need for transparent, accurate data has risen exponentially, especially since the introduction of of the GDPR in 2018
Healthcare companies that embrace these changes rather than shy away from them are in a much stronger position to succeed. REDPHARMA is helping those companies get where they need to be, offering a range of services that can be tailored to each individual organisation. Here we take a look at the core elements of REDPHARMA’s work:
CONSULTANCY
REDPHARMA provides customised consultancy services for pharmacies and other healthcare providers. This gives patient focused companies a completely new outlook and understanding of their own processes and areas for improvement, and includes:
- Reorganization of sales space based on market figures (in front of and behind the counter)
- Analysis and optimization of figures (audit)
- Inventory and margin analysis (optimization)
- Staff training (Sell-Out, Management, cross selling, reward, etc.)
- Marketing and communication advice (Promotions / Activation / Internal and external communication)
PRODUCT VISIBILITY
By increasing product visibility with bespoke marketing materials, pharma companies are able to guarantee their place on the shelf. REDPHARMA’s team of specialists ensure the most beneficial placement of products and promotional materials within every pharmacy, with detailed reports to back up results.
DIGITAL SOLUTIONS
Digitization has affected all sectors, and its impact in the pharmaceutical industry is not to be underestimated. REDPHARMA encourages companies to embrace digital solutions by offering real time marketing campaigns that make their products come alive and build strong relationships from the point of sale. These digital solutions are easy to set up and include features such as voucher downloads, and promo codes via sms or messaging applications.
DATA MANAGEMENT
By understanding how the pharmacy industry is evolving and the key trends in the market, healthcare companies are able to develop strong marketing strategies and campaigns that work. REDPHARMA provides a secure and anonymised data analysis platform that helps its clients understand their environments, target campaigns and look to the future with confidence. The company is able to provide innovative data solutions thanks to state of the art technologies that deliver connectivity, real time solutions and performance. Insights are provided with 360 data (field, Selling out and media data) for better decision-making.
With deep knowledge of the sector, REDPHARMA’s expertise comes not only from the data but also an intrinsic understanding of the field. It is now the fastest data solution provider in EU working with top tier clients.
Activation and promotion
REDPHARMA offers a dynamic solution to develop sales and promote consumer loyalty within pharmacies through couponing campaigns. The role of these campaigns include encouraging repeat purchase, increasing product awareness, getting consumers to try a new product and building brand loyalty. The company has built a strong solution enabling laboratories to boost their sales by getting their products out there to a whole new audience. The company’s discount vouchers are valid in all pharmacies in Belgium – the patient benefits directly from their discount and REDPHARMA manages the back-office.
By involving the patient in the reimbursement process, a special bond is created between pharma company and consumer. The patient simply uploads proof of purchase via the app, resulting in an instant reimbursement or gift – a great way for companies to take advantage of targeted communication whilst respecting the GDPR rules.
LOYALTY PROGRAMS
Patients are rewarded for their loyalty and communications strategies are developed according to purchasing habits, seasons or pathologies, all in line with GDPR rules. These solutions are varied and can be adapted according to different patient and organisational needs, from “light” action via SMS, Messenger or WhatsApp to the complete web platform with management of the loyalty card and e-mailing.
SAMPLING
Healthcare companies are empowered to showcase the extent of their range or facilitate the launch of new products with REDPHARMA’s support. They can enjoy a seamless platform on which to manage requests, send samples and organise follow-ups when necessary.
COMPETITIONS
REDPHARMA helps pharma companies run attractive contests that increase the visibility of their brands through a personalised platform. REDPHARMA takes care of all the logistics and provides real time reports on competition engagement.
To find out more about REDPHARMA, visit the company website at https://redpharma.be/
