coeo Inkasso, led by CEO Pernilla Almström, revolutionises debt collection with empathy-driven service and innovative AI solutions. Operating across seven countries, it sets industry standards, prioritising client relationships and customer experience. Strategic partnerships with Klarna, amplify its commitment to excellence.

Taken from the Latin word encompassing to meet, to convene, or to collaborate, ‘coeo’ means ‘together.’ It represents the ethos of working together as a team to deliver exceptional results to clients. 

Established in 2022 as part of the reputable coeo group, Gothenburg based coeo Inkasso, is a leading debt collection agency operating across seven European countries. With a reputation for reliability and effectiveness, it has emerged as one of the continent’s fastest-growing debt collection firms.

Tailored Approaches with Advanced Technology

What sets coeo apart is its innovative approach to debt collection, which combines cutting-edge technology with a deep understanding of the intricacies of debt recovery. By leveraging the latest advancements in artificial intelligence and data analytics, the organisation is able to tailor its strategies to each client’s specific needs, ensuring a higher rate of success in recovering outstanding debts.

Moreover, the business places a strong emphasis on customer satisfaction and maintaining positive relationships between creditors and debtors. Recognising the importance of preserving the reputation and goodwill of its clients, coeo employs a customer-centric approach to debt collection, striving to resolve disputes amicably whenever possible. Just a year ago, the organisation comprised a modest team of six employees, handling around 2,000 debt collection cases per month. Today, fuelled by its commitment to excellence and culture of empathy, the team at coeo has expanded to 30 professionals annually navigating through over 500,000 cases. The company’s trajectory of growth is propelled by a bold vision for the future.

Empathetic Leadership: Empowering Teams and Individuals

CEO, Pernilla Almström, shares this ambitious vision, “Our goal is to be one of the largest debt collection companies in Sweden within five years, and to have established ourselves in at least two additional markets in the Nordic region within two years,” she states. With a strong tailwind and the trust of several major clients within just over a year in Sweden, company aspirations have been bolstered by tangible progress and unwavering client confidence.

At the core of coeo beats a heart pulsating with empathy and understanding. Here, Pernilla, is keen to emphasise, empathy isn’t just a buzzword; it’s the lifeblood that fuels every interaction and decision. It’s clear that her vision for leadership extends far beyond the Board room. “It’s about creating an environment where every individual feels valued, heard, and empowered,” she asserts. At coeo it’s about creating a sense of belonging and camaraderie where collaboration thrives and ideas flourish.

In an industry often shrouded in detachment, Pernilla’s leadership ethos shines brightly. “Empathy and business acumen are not contradictory,” she emphasises. Grounded in genuine care and open communication, our leadership approach fosters an environment of trust, empowerment, and collective growth. Our commitment to empathy isn’t just a philosophy; it’s a way of life. It’s reflected in every interaction, every strategy, and every decision we make because we believe that when empathy leads the way, success follows.

Transforming Customer Journey Through Innovation

Central to this lies an unwavering commitment to enhancing the customer journey. Through the seamless integration of modern self-service platforms and cutting-edge technology, coeo doesn’t merely collect debts; it elevates the entire experience. “Our goal is to strengthen our clients’ relationships with their customers,” Pernilla explains.

With a stellar rating of 4.6 out of 5 from debtors, dedication to customer satisfaction speaks volumes. Leveraging AI-driven solutions and innovative approaches, coeo ensures frictionless interactions and streamlined payment processes, setting new benchmarks for industry excellence.

As the debt collection landscape evolves, coeo stands as a stalwart of innovation. “We consider ourselves integral to the customer journey,” Pernilla affirms. “Through strategic collaborations and an unwavering commitment to excellence, we aren’t just shaping the industry; we’re redefining it.

Driving Industry Excellence Through Strategic Partnerships

In our quest for excellence, we prioritise strategic partnerships that drive progress and innovation. By aligning with industry leaders and leveraging cutting-edge technologies we amplify our capabilities, ensuring that our clients receive best-in-class solutions tailored to their unique needs. Together, we forge paths of progress, ushering in a new era of efficiency and effectiveness in debt collection.”

With an unwavering commitment to growth, leadership values rooted in empathy, a dedication to innovation, and strategic partnerships driving progress, coeo is transforming the landscape of debt collection, one empathetic interaction at a time. 

Striving to enhance the customer experience, coeo proudly collaborates with Klarna, resulting in a cooperation based on the shared vision of best customer experience. coeo work with full focus on providing modern and smooth services such as its chat feature, where with the help of AI and live translation, customers are given the opportunity to choose which language they want to interact with us in 

A Vision for a Brighter Future 

Looking ahead, the vision for the future is brighter than ever. We envision expanding our reach across new markets, forging new partnerships, and pioneering innovative solutions that redefine the industry standards. With a team of passionate professionals and a culture of continuous improvement, the possibilities are endless.

At the heart of success lies our commitment to our clients. coeo understand that each case is unique, and approaches every interaction with empathy, professionalism, and integrity. Our clients trust us to deliver results, and we take that responsibility seriously. Innovation is at the forefront of everything we do. We embrace emerging technologies and leverage data-driven insights to optimize our processes and enhance the customer experience. By staying ahead of the curve, we ensure that our clients receive the highest level of service.  

Reflecting on the coeo journey thus far, its success is a testament to an overwhelming dedication to excellence. With a track record of success and a commitment to excellence propelling the organisation to its current position as a leader in the debt collection industry, Pernilla and her team remain committed to delivering outstanding results through the core values of empathy, innovation, and customer-centricity.

Further comprehensive information on coeo´s services, and contact details can be found on the company website: