Mind The Gum is a super food supplement in chewing gum form, loved by big name soccer stars and consumers alike. Here we learn more about the product and the people behind it. 

Since the launch of the Mind The Gum, the most innovative chewing gum on the market has undergone an extensive marketing and branding campaign which has led to huge praise from big name celebrities and everyday consumers.  

Footballers Verratti, Bonucci, Romagnoli and Ambrosini have all been advocates for the gum, but it’s Zlatan Ibrahimović who is the brand’s biggest and most influential ambassador.  The Swedish pro loved the product so much that he wanted to be a part of it, leading to his partnership with the team that introduced it to the world. Dante Medical Solutions is the medical star-up behind this revolutionary new gum, which contains a clever mix of vitamins, minerals and nutrients known for their ability to keep the mind focused and active. The company’s slogan is “Success is a State of Mind’’ – and there’s no footballer on the planet right now more focused or successful. 


CEO and founder of the company, Giorgio Pautrie, launched Mind The Gum after being involved in a serious car accident in 2010. Struggling to keep up with his studies, he began to seek out ways to help him concentrate on his learning. It’s well known that chewing gum can help with concentration, but what if it contained active ingredients known to boost brain power too? 

Unable to find something that did both, Giorgio decided to take things into his own hands, and with the help of pharmacists and scientists he came up with 15 active components, all packaged in a single chewing gum.  The gum worked .Graduating with honors in record time, Giorgio decided to launch the product on the market so the rest of the world could benefit from it too.

Mind The Gum is the first product of its kind, combining chewing gum with functional food and nutritional supplements. Together, these markets are worth over € 270 billion, putting Giorgio and his team in prime position to completely change the way the world thinks about chewing gum.

The idea behind Mind The Gum is that when the mind is focused, the body follows suit. By focusing on mental energy rather than physical energy a clear shift takes place- when we are focused on success our physical strength grows.


Mind The Gum has been through huge changes and achieved great things in a relatively short space of time. In 2015, after taking part in the competition organized by Speed MI Up, the incubator of Bocconi University, Chamber of Commerce and Municipality of Milan, the company received funding for a total of € 100,000, followed by a second round of € 500,000 in 2018. In the same year, the company entered the 100 Italian Excellencies, a textbook that every year collects the most virtuous examples of an enterprising and dynamic Italy and enhances Made in Italy as a real brand recognizable all over the world. 

The last investment round brought in more than €17million and the company is now enjoying an annual turnover of € 1million, even with the Covid pandemic causing chaos for businesses worldwide. This is a company that’s thriving, and not showing any signs of slowing down.


In 2020 Mind the Gum already had 3000 points of sale including bars and pharmacies, where the product was already sold, but shoppers can now also pick up the gum through the large scale retail industry too. It’s now possible to buy the product at regional distribution chains throughout Italy and at points of sales such as the service areas of motorways, stations and airports. By the end of the year, it was also present in the market of 15 other European countries through e-commerce and in some cases physical stores. Unsurprisingly, Mind the Gum is incredibly popular in Sweden, Zlatan Ibrahimović’s homeland.

Speaking to the international press, Giorgio Pautrie explained: “We are very proud of all the progress made so far with Mind The Gum, because it is a tangible demonstration of the enthusiasm and daily commitment that we put into this company,” says Giorgio Pautrie, CEO and Founder of the company. “The fact that a personality like Zlatan Ibrahimović chose and believed in us, makes us even more proud and motivated to develop the brand more and more, making the most of its potential both nationally and internationally and with a good user base, who use the product on a regular base. The goal is to become the point of reference for all those looking for help to optimize their mental performance and achieve important goals”.


Mind the Gum may be seeing huge success as it is, but that doesn’t mean Giorgio is sticking to just the one product. The company portfolio has expanded in the last year with two more innovative brands: Chewing Calm and Immuni Gum. Together with Mind The Gum and C-gum (a food supplement in chewing gum with the daily recommended dosage of vitamin C all in one gum) this offers consumers an even healthier and more effective way to chew gum. 

Chewing Calm helps instant relaxation and mental well-being without causing sleepiness thanks to 12 balanced ingredients among which Lemon Balm, Hawthorn and Theanine and vitamin B.

Immuni Gum is the powerful supplement with Lactoferrin, Vitamin C, D, Zinc and Elderberry extract for supporting the immune system and the respiratory tract.

To learn more about Mind The Gum visit the company website at https://www.mindthegum.com/en/