Lexus will appropriate the naming rights for the Lexus Club, the exclusive VIP grandstand at the BBVA Stadium
Houston Dynamo Football Club and Lexus are partnering to create a new luxury experience at BBVA Stadium, both organizations announced today. As part of a multi-year agreement, Lexus becomes the exclusive automotive partner for the Houston Dynamo FC, Houston Dash and BBVA Stadium.
The agreement includes that the premium all-inclusive grandstand at BBVA Stadium will now be renamed the Lexus Club. Lexus Club guests will not only have the best view of the game from their seats, but will also have exclusive access during the game to an air-conditioned area, a private full-service member-only bar, and unlimited food and non-alcoholic beverages. during the game.
“We are excited to welcome Lexus into our club family and introduce our fans to the new Lexus Lounge this season,” said John Walker , Club President. “The Lexus brand is synonymous with luxury and enjoyment, and we believe it is the best partner to align with the premium BBVA Stadium experience.”
Lexus will also be the title sponsor of the Club’s awards ceremony later this year. Formerly known as Dynamo Celebration, this popular event will return in late 2021 after a short hiatus. Traditionally, the event has served as the awards ceremony for the Most Valuable Player, the Player of the Year Chosen by Players and the Defender of the Year, among others. As the season progresses, more details about the event will be shared, including date, time and ticket information.
In addition, Lexus will be the official sponsor of “Keys to the Game”, a digital series that will be broadcast on the club’s social networks during the regular season.
“Lexus is proud to partner with the Houston Dynamo Football Club and to provide incredible fan experiences at BBVA Stadium,” said Adelmo Chaparro , Lexus Southern Area manager of Vehicle Operations . “Houston has some extraordinary sports fans, and this partnership gives us the opportunity to connect with current and future Lexus vehicle owners throughout the community.”
The alliance between the Houston Lexus Dealership Association and the club will also bring benefits beyond the local area for fans, specifically those who drive a Lexus. The first 75 Lexus vehicle owners to arrive at the Lexus parking lot, located off Texas Ave. on Bastrop St., on the north side of BBVA Stadium, will receive free parking on the days the Houston Dynamo FC plays. Also, at certain Dynamo games, Lexus parked in this zone will receive free washes during the game.
On Dynamo and Dash game days, Lexus drivers will also receive an exclusive 10% discount at the adidas Dynamo Team store inside BBVA Stadium just by showing their Lexus key at checkout.
The new Lexus Club will officially open for the Houston Dynamo’s game on Friday night against the San Jose Earthquakes. The kickoff for that game is scheduled for 7:00 p.m. m. central summer time.
Houston Lexus Dealership Association is comprised of four Houston-area dealerships: Westside Lexus, Northside Lexus, Sterling McCall Lexus, and Sterling McCall Lexus of Clear Lake.