Reid joins Impartner as company delivers a record-breaking quarter as corporations worldwide turn to the channel to power sales in challenging market conditions

 Impartner, a global leader in channel management technologies helping businesses accelerate the performance of their indirect sales channel, today announced it has appointed Robert Reid to the company’s board of directors. Reid is chairman of Mid-Market Solutions for Sage, the market leader in cloud business management solutions.  Prior to Sage, Reid was CEO of Intaact (which was acquired by Sage), LucidEra, UpShot and Seeker Software.  A respected thought leader in the software-as-a-service (SaaS) industry, Reid has won multiple CEO leadership awards, including Best CEO in the Financials Industry, CEO of the year for Small- and Medium-sized companies on Glassdoor and Best CEO for Women.

“We are thrilled to have Rob’s wealth of experience help us in our continued evolution into a world-class SaaS company,” said Impartner Chairman & CEO Joe Wang. “He joins at a time when more and more companies rely on channel management technologies to help them grow and scale.”

“I could not be more excited to join the Impartner board and help champion the company’s long-term success as a global channel management technology leader,” said Reid. “Having led so many companies that sell through the channel, I believe Impartner is in a unique position to revolutionize how corporations optimize what is generally 75 percent or more of revenue that flows through their indirect channels.”

The news of Reid’s appointment continues the latest in a string of milestones for Impartner, which delivered record-breaking performance in Q4, including the company’s steady stream of new solutions from its Global Channel Innovations Labs:

  • Journey Builder, which automates the partner journey from onboarding to generating sales and helps ensure consistent performance and revenue from every partner.
  • Channel Intel+, the company’s new business intelligence engine, which provides data analysis and intelligence to help companies refine the recipe for their perfect partner and the set of actions that best accelerate mutual revenue.
  • Program Compliance Manager, which automates partner tiering, compliance tracking and partner status, reducing program administration and avoiding overpayment, which averages 20 percent in the majority of channel programs.
  • TCMA Demand Generation Center, the industry’s smartest, most automated, most scalable through partner marketing demand solution uniquely sends demand directly to partners.

Impartner was also recently named a leader in The Forrester Wave™: Partner Relationship Management, Q4 2020 report,