AdvoCare International, L.P. today announced the promotion of Brett Blake to Chief Executive Officer, replacing industry-veteran Brian Connolly who served as interim-CEO during the extensive executive search. Connolly will continue to work closely with Brett serving as Executive Chairman of the Board. 

Blake, who was hired in October to serve as President of Global Sales and Strategic Planning has demonstrated his commitment to the AdvoCare Brand and the 600,000 Independent Distributors and Preferred Customers. Brett will continue to serve those functions in addition to the added responsibility of CEO. When asked to comment, Blake said “I am grateful for the confidence the Ragus family, Brian Connolly and the Board of Directors has in me. I am so impressed with the caliber of people associated with AdvoCare and am looking forward to leading this company to even greater success as we look to secure our business in the U.S. and expand globally.”

Blake will continue to oversee global sales and strategic planning in his new role as CEO. Prior to joining AdvoCare Blake served as CEO of Origami Owl Family of Brands, Executive Vice President and Managing Director of Beachbody – where he also sat on the Board – and other management roles at Melaleuca, USANA Health Sciences, and PepsiCo.

“Brett’s deep expertise in direct sales and leading successful businesses paired with his passion for the Distributors and customers made him the best choice to lead AdvoCare into the future,” says Debbie Ragus Cook – eldest daughter of AdvoCare Founder Charles E. Ragus and member of the Board of Directors.  “We are also so grateful to Brian Connolly for his immeasurable contributions to AdvoCare over the last two and a half years and are excited he will stay engaged through his role on the Board.”

Blake will assume his new role on April 1, with a commitment to the legacy of AdvoCare – building a community of “Advocates who Care.”