The market study covers the present scenario and growth prospects of the specialty paper market in EMEA for 2017-2021. It also discusses the major drivers that are influencing the market, the challenges that are restricting its growth, and the trends that will boost the market growth in the coming years.
Technavio analysts highlight the following three market drivers that are contributing to the growth of the specialty paper market in EMEA:
- Increase in demand for tea bags
- Rising use of self-adhesive labels
- Growing adoption of light weight glassine paper
Increase in demand for tea bags
The consumption of tea in Europe is high. Even though tea bag companies have comparatively low market shares in Europe, the demand for tea bags is increasing at a rapid rate due to the use of specialty papers to fabricate porous sachets for tea. Attributes of specialty paper such as sustainability and its biodegradable feature are significant advantages that are contributing to the growth of the specialty paper market in EMEA.
Western European countries and Poland are the largest European tea bags markets. These countries are known to have a strong tea tradition. The main market for tea bags is the UK. Opportunities for exporters mainly lie in the premiumization trend of the market. Consumers are increasingly taking an interest in specialty paper packed teas that have special flavors and are of high quality.
“In the German, French, and Belgian markets, black specialty paper packed teas have a strong market position. In Germany, black specialty paper packed tea accounted for 23% of all tea retail sales in 2015. The market share of black specialty paper packed tea amounted to 25% in France and 18% in Belgium in 2016,” says Sharan Raj, a lead analyst at Technavio for packaging research.
Rising use of self-adhesive labels
Applications of self-adhesive labels include food and beverages, consumer durables, home and personal care, pharmaceutical, and retail and industrial labels. Increasing urban population, consumer awareness, and demand for pharmaceutical supplies; and the growing e-commerce industry are the primary factors driving the development of the self-adhesive labels market in EMEA.
“The self-adhesive labels market is expected to witness notable growth during the forecast period with their rising popularity owing to their benefits in the packaging industry. Release liner labels are the fastest-growing type of self-adhesive labels across the globe. There will be an increase in demand for self-adhesive labels from the industrial sector,” says Sharan.
Growing adoption of light weight glassine paper
Specialty papers are lightweight and have limited scope of contamination, which expands the shelf life of the products and enables seamless transportation handling. Non-rigid packaging solutions promote visual impressions conveyed by the package. An extended range of applications such as bags, pouches, wrapping, and paper-based flexible packaging are promoting the growth of the specialty paper market in Western Europe. Moreover, the presence of major players and new technologies are also driving the growth of the specialty paper market in Western Europe.
The demand for industrial labels in EMEA has been growing over the past several years. Market players are seeking to produce high-quality glassine paper to capture the growing demand in domestic and regional markets. They are producing wood-free uncoated specialty papers, and thereby, entering new market segments by tailoring new products for customers. These paper grades can be stronger, smoother, and bulkier, with tailored properties such as higher density or different shades compared with other specialty papers. These developments augur well for the growth of the specialty paper market in EMEA.