Hyundai Motor America today reported August sales of Hyundai and Genesis branded vehicles of 54,310 units, a 25 percent decline compared with the company’s best all-time August in 2016. The monthly sales decline continues to be attributed to a substantial reduction in fleet sales that were down 53 percent compared with August 2016.

SALES BY BRAND

Aug-17 Aug-16 2017 YTD 2016 YTD
Hyundai 52,507 70,518 441,367 519,581
Genesis 1,803 1,497 13,366 1,497
TOTAL 54,310 72,015 454,733 521,078

HYUNDAI BRAND HIGHLIGHTS
“The Hyundai Tucson had another record breaking month. Its combination of bold design and advanced technology is resonating with customers looking for a versatile CUV,” said Sam Brnovich, executive director, National Sales, Hyundai Motor America. “The 2018 Sonata is gaining momentum as well and just earned the 2017 TOP SAFETY PICK+ designation from the Insurance Institute of Highway Safety, it highest accolade.”

In the Houston area, Hyundai is focused on helping its customers and dealers recover from the devastation of Hurricane Harvey. Both Hyundai and Genesis have launched disaster relief programs that provide an offer to anyone with a damaged vehicle. This incentive is effective in all states as some impacted people may have been in Houstonon business or vacation. Hyundai Capital America (captive finance for Hyundai and Genesis) is also offering payment relief solutions, including payment extensions, redirection of billing statements and arranging for phone or on-line payments free of charge. In addition, Hyundai’s non-profit organization, Hyundai Hope On Wheels, is making donations to five Texas-area children’s hospitals to assist with patient needs, resulting from the super storm.

HYUNDAI MODELS

Vehicle Aug-17 Aug-16 2017 YTD 2016 YTD
Accent 2,632 8,329 37,262 54,705
Azera 349 398 2,374 3,356
Elantra 15,127 20,733 128,666 137,668
Equus 0 83 19 1,237
Genesis 125 1,317 1,128 20,818
Santa Fe 11,474 15,176 84,235 86,948
Sonata 10,866 14,888 97,829 139,932
Tucson 9,757 7,608 72,721 58,000
Veloster 1,018 1,986 9,841 16,917
Ioniq 1,159 0 7,292 0

GENESIS BRAND HIGHLIGHTS
August Genesis sales totaled 1,803, a 10 percent increase over last month and a 20 percent increase compared with August 2016.

“Genesis continues to grow in sales, and make strides in awareness,” said Erwin Raphael, general manager of Genesis in the U.S. market. “Last month alone, the Genesis G90 won ‘best in class’ in AutoPacific’s ‘Ideal Vehicle Award,’ and we announced new connected-car capabilities using Google Home and Assistant technology. Genesis’ commitment to ‘raising the bar’ for customers is being validated by industry analysts and our technology partners alike.”

GENESIS MODELS

Vehicle Aug-17 Aug-16 2017 YTD 2016 YTD
G80 1,484 1,497 10,489 1,497
G90 319 0 2,877 0